An Empirical Study on Code Mixing in Print Advertisements in Hong Kong

Adoption of internet banking: An empirical study in Hong Kong

This study investigates how customers perceive and adopt Internet Banking (IB) in Hong Kong. We developed a theoretical model based on the Technology Acceptance Model (TAM) with an added construct Perceived Web Security, and empirically tested its ability in predicting customers’ behavioral intention of adopting IB. We designed a questionnaire and used it to survey a randomly selected sample of...

Portrayal of females in magazine advertisements in Hong Kong

Hong Kong Output Dynamics: An Empirical Analysis

Advanced statistical techniques are used to analyze Hong Kong output dynamics. Hong Kong, Japan and the U.S. are found to share some common long-term and short-term cyclical variations. While the Hong Kong economy is susceptible to external shocks and is “Granger-caused” by the other two economies, local factors account for a large proportion of output growth variability and are mainly responsi...

Hong Kong Output Dynmaics: an Empirical Analysis

Advanced statistical techniques are used to analyze Hong Kong output dynamics. Hong Kong, Japan and the U.S. are found to share some common long-term and short-term cyclical variations. While the Hong Kong economy is susceptible to external shocks and Granger-caused by the other two economies, local factors account for a large proportion of output growth variability and are mainly responsible f...

Mixing English in Persian Print Advertising Discourse

This article intended to illustrate a profile of the impact of English in magazine print advertising in Iran, examining the quantitative results obtained from discourse analysis. Three issues of Khanevadeh Sabz and two issues of Zendegi Ideal, female-oriented and best-seller magazines published in 2011, were collected and a total of 261 advertisements was analyzed qualitatively. Results showed ...